Comments on: The Problem is Choice http://srsly.me/2009/03/27/the-problem-is-choice/ Wed, 10 Feb 2010 22:31:22 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Jason Tennier http://srsly.me/2009/03/27/the-problem-is-choice/comment-page-1/#comment-23 Jason Tennier Mon, 30 Mar 2009 13:32:20 +0000 http://srsly.me/?p=209#comment-23 I also find it funny that the ad says almost nothing about Microsoft *or* Windows. If they didn't have the Windows logo at the end I'd think it was an ad for HP. This is what kills me about MS and their new marketing - they're trying to place themselves on the same ground as Apple but they're not; they just sell software. The only way they can truly compare is if they sold a full hardware/software solution. And if they did, I bet you that machine would have to cost as much as a Mac and you would still end up with half the design sensibility. And you're right about making the decision to buy a Mac. When something costs that much you make sure you get exactly what you want and that you're ready to make that step. You don't just walk into a store looking to get a computer and walk out with a Mac. The same way you don't walk into a dealership looking to buy a car and walk out with a BMW. I also find it funny that the ad says almost nothing about Microsoft *or* Windows. If they didn’t have the Windows logo at the end I’d think it was an ad for HP. This is what kills me about MS and their new marketing – they’re trying to place themselves on the same ground as Apple but they’re not; they just sell software. The only way they can truly compare is if they sold a full hardware/software solution. And if they did, I bet you that machine would have to cost as much as a Mac and you would still end up with half the design sensibility.

And you’re right about making the decision to buy a Mac. When something costs that much you make sure you get exactly what you want and that you’re ready to make that step. You don’t just walk into a store looking to get a computer and walk out with a Mac. The same way you don’t walk into a dealership looking to buy a car and walk out with a BMW.

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